WHY WINDWARD
In sailing, the windward boat is the vessel with the most advantageous position.

BUT THE WIND CHANGES
And that's when knowing which course to take and where to be positioned becomes critical. Sailors read the water, gauge the weather, and know how to adjust their sail trim to regain the advantage.

In a changing market environment, companies and brands must rely on knowledge about their customers, their competitors, and their own products to identify and fine tune the course that will lead to product and positioning advantages.

AT WINDWARD DIRECTIVES, WE DEVELOP THE KEY INSIGHTS TO IDENTIFY THE COURSE THAT WILL GROW OUR CLIENT'S BUSINESS.